PRO 7 »Premium Selection« commercials

Pro7 »Premium Selection«

We were asked to write 4 concepts for Pro7's new advertising bumpers - the so called "Premium Selection/ Topic Breaks". So we wrote them with Tenerife in mind and proposed four treatments, storyboards and locations to agency & client. Fortunately they liked it very much. So we shot them in the caldera of the Teide volcano in 2300m altitude and temperatures between 5 and 35 degrees celcius. Production company was Film Deluxe, Berlin. DOP was our old time buddy Michael Schreitel and music was provided by our talented friend from Japan Yasuhiro Nakashima @Looppark. Watch the commercials in our "Film" section.


Making Of

We have been to Tenerife on the Canary Islands for almost a week shooting four 15 seconds commercials for Pro7 with Film Deluxe. Here is a series of making-of images....